Using video to market brands, products and services is exploding, and with good reason. The right video can be a highly effective storytelling tool.
There are two aspects to any video marketing effort – making it, and marketing it.
‘Making it’ is a rather loose description. As part of my digital marketing collective Dijitaldarkroom knows how to use video to tell a story better than most.
‘Marketing it’ can mean promoting via paid channels such as facebook, linkedin, youtube or instagram.
Video is typically used in awareness or branding campaigns, as well as re-marketing and direct sales campaigns.
Testimonial video’s are growing in importance, due to their authenticity.
Below are a few examples of video content I have personally marketed online, via Facebook.
These two videos have generated hundreds of thousands of dollars of revenue and were used in laser targeted campaigns.
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