My wider team is made up of a ‘Digital Marketing Collective’
This collective is a group of super skilled people who will execute the strategy as appropriate.
So if we need video content, I simply bring in a skilled videographer that I trust and have worked with in the past.
If we need an absolute Adwords ninja, I’ll utilise the skills of my trusted Adwords expert.
The same goes for data scientists, technical SEO experts, copywriters etc.
All these experts run their own specialist consultancies and as a collective we simply call on each other as and when we are needed.
This model is different to that of a marketing agency. When you work with me, I’ll only bring in experts if appropriate – I don’t need to find them work or keep them busy.